In this respect, there is a refusal to compromise, shunning the effective tactic of foisting ill-fitting roles onto teen idols for salability. Perhaps the filmвЂ™s greatest asset in its attempt to engage its audience is what may once have been its biggest risk, its cast. Heneral Luna, already at a disadvantage because of its traditionally unpopular genre, has chosen a tone, voice and approach more suited to communicate. Those harping about narrative flow, nuance, gravity and focus must understand that a perfect film is pointless if it does not reach an audience. From the sweeping vistas of verdant land, down to the smallest detail on uniform buttons, everything is laid out with almost reverent care.ДЄnd it isnвЂ™t an elitist snob. What it does show is a Filipino historical and cultural experience told boldly but conscientiously, that is, with more than the usual degree of attention paid to the essentials and the essential peripherals. Its popularity is even more surprising considering it doesnвЂ™t feature the excesses of Hollywood, the inanity of slapstick comedy, or the endless gush of maudlin mistress woes. What is it about Heneral Luna that has so captured the hearts of so many? People have suddenly and inexplicably fallen in love, so much so, that when cinemas dropped from 100 to 48 after the first week of screening, public clamor managed to push the cinema count up to 104. Like the brash and vitriolic general of the same name, it had refused to fade calmly into obscurity and continued to pop in and out of the trending list in succeeding days.

Heneral Luna, an indie historical film which had opened quietly the week before, had begun trending in Twitter at 4 a.m. I woke up to a most singular occurrence, Tuesday last week.

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